This post is part of the HBR Insight Center Marketing That Works.
Getting Customers to Choose You
This post is part of the HBR Insight Center Marketing That Works. There are many ways to make a decision, but a common one is to compare the options of each choice you have. A shopper buying a television may narrow the search to a few possibilities, and then compare them on price and features […]
July 21, 2011
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.